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AI Strategy and Training
Beyond the Chat

Equipping sales, creative, finance and more with skills to adapt and grow.

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Retraining people for the AI economy

Where are you in your AI journey? Whether it's learning the basics, creating your ethical guidelines, or optimizing your workflow, we have seminars and programs for non-developers to increase their confidence and their capabilities.

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Science-Led Development
Programs

Our learning and development programs range from white-label solutions to in-depth cohorts, but they are always rooted in science, biology, and studied principles. Trends change, the brain's operating system does not.

Content is an undeniable part of deep learning.

With 15 years of video production from NBC, Red Bull, and Ford, we have a production pipeline that works.

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Leadership Presentation
FLEX Accelerator

Leadership excellence for mid to senior managers that crosses neuroscience with human behavior. This 4-6 week program fosters resilient, impactful leaders in groups of 8-24 people. 

Mountain climbing

PEAK Protocols

Performance measured through exercise, agility, and knowledge. Our custom protocols form the only corporate program that tracks across physical and cognitive markers. These intimate cohorts are sized between 8-16 people.

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Find our publicly available courses on Udemy.

Success isn't an outcome. 
It's a science.

The Philosophy.

High performance requires diverse work experience and an understanding of our behavior through biology. To overcome challenges and achieve authentic performance, we must embrace the research of deep learning. With a sense of neuroscience and an acknowledgment of our complexities, we enhance health, bridge cultural divides, encourage critical thinking, and foster compassion in the face of technological advancements. We focus on transformation, rather than simply achieving outcomes.

 

Integrating durable scientific principles transforms organizations, promoting personal growth and driving organizations toward lasting success and connection.

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Leading Now.

Leadership requires experience from an array of industries in concert with academia. Our methods begin with meta-analyses from Stanford and Columbia and end with the nuance of your team. We focus on the science that ingrains excellence in senior managers through emotional mastery, critical thinking, culture curation, and the ability to make impactful decisions.

 

We deploy AI with 360° role-play feedback to ensure deep learning. After simulated decisions or meetings, the LLM impersonates peers, direct reports, and senior leaders to give multi-perspective feedback.

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We embed AI to foster
on-the-job learning.

Clapping Audience

The Path to Work 3.0 is paved with
good understanding.

Strategic Advising

As your strategic partner, we foster a transformative roadmap that won't age poorly. Whether it's creating values, adapting them to meet the moment, or envisioning long-term success, we use well-studied neuroscience to forecast your best course of action in the face of unprecedented options.

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"I’ve never seen our leadership team open up so quickly. Paul made it easy to explore the hard stuff: conflict, feedback, pressure. And the best part?
We didn’t just reflect—we practiced."

Manuela Urrutia | Kantar Insights

Director, Commercial Brand & Creative

Our Story

United by their passion for people and creativity, Ross Asdourian and Paul Gimenez combine complementary expertise to facilitate meaningful growth. Ross brings creative leadership, people-centered marketing, and AI optimization from Red Bull, Ford, and NBC. Paul's impact-driven approach to people and culture change in Fortune 500s stems from scientific research that builds flourishing workforces. After first collaborating in 2018 at the NeuroLeadership Institute, they created Ratio to merge their practices—blending creative strategy, AI expertise, and scientific rigor to drive transformative change across tech, healthcare, and enterprise leadership.

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