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Who Are We?

Paul Gimenez is an impact-driven people and culture change leader, speaker and coach who brings the rigor of interdisciplinary science to design and drive evidence-based, human-centric strategies and initiatives that promote healthy, flourishing workforces optimized for business success.

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Ross Asdourian is a storyteller and an operator who brings the corporate background Red Bull, Ford, and NBC to a lifetime of travel in TV production. He has a book on business storytelling and serves as an advisor for multiple AI startups, focusing on ethics and tools. 

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Guiding Principles

Integrating Theory with Practice

Empathy

At Ratio, we integrate the principles of empathy into all aspects of our work, fostering a deeper understanding of human dynamics and interactions.

Innovation

Innovation is at the core of our approach, driving us to constantly evolve and adapt to the dynamic landscape of human sciences and leadership.

Collaboration

Collaboration forms the foundation of our ethos, as we believe in the power of collective intelligence and diverse perspectives to fuel progress.

Resilience

Resilience is ingrained in our philosophy, empowering individuals to navigate challenges and emerge stronger in their leadership endeavors.

Inclusivity

Inclusivity is a cornerstone of our values, embracing diversity and creating an environment where every voice is heard and valued.

Collaborating with Excellence

© 2025 by Ratio Leadership.

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